Searching for methods to attenuate your organization’s environmental impression when internet hosting occasions, conferences, or teams? In fact, you might be. When sustainability is an organization precedence, group journey may elevate issues, however sustainable occasion planning continues to be achievable, even when attendees should journey from a number of cities to achieve your occasion.

We’ve entered a new era of group travel, and journey’s impact on local weather change can’t be ignored. Whereas it’s tough to be 100% sustainable, there are nonetheless methods to make a small impression and spotlight the significance of sustainable practices.


Sustainability is selling and undoing dangerous human impacts on the pure atmosphere, together with an financial, social, and provide chain perspective. Earth-friendly journey goals to attenuate all-around impression, typically centered on decreasing carbon emissions.

For companies, the need to embrace this worldview can battle with price containment: Sustainability typically comes with the next price ticket, notably as journey costs rise.

Create extra sustainable group journey practices

Environmentally minded organizations, group journey organizers and occasion planners develop nearer to sustainable journey practices just by reserving motels smarter. A shift in perspective — akin to selecting a lesser-known location, patronizing native companies throughout journey, and actively lowering waste at your occasion — contributes to a optimistic impression.

Listed here are 4 tricks to get began:


Cut back gas use and greenhouse gasses from driving to and out of your chosen venue by reserving motels inside strolling distance.

With GroupSync Marketplace, you may obtain precisely that: Filter your search by tackle and proximity so outcomes meet this criterion. Looking out, sourcing, and reserving for an answer matching your wants, budgets, and facilities have by no means been simpler.

A strolling commute can be the easiest way to get to know town you’re visiting, making you extra more likely to duck into an area bagel store and put a refund into the neighborhood.

“[Shopping locally] permits for a extra round economic system, which impacts different sustainability elements like cultural safety, native sourcing, and so forth,” stated Jaclyn Yost, founder and CEO of ecomadic, a web-based inexperienced journey journal.

When strolling is a problem, consolation doesn’t should sacrifice sustainability: Many cities’ public transportation techniques make it simpler to get from A to B, although unfamiliar attendees could possibly be transportation-shy. Analysis and share how you can use public transport, so your group feels comfy. Or, you may also plan so your group has a transparent carpool plan.

“Occasion planners ought to ensure that to contemplate ADA and accessibility wants when planning their occasion to be actually sustainable,” stated Hazel Horvath, founder and CEO of Ecolytics, which works with companies to evaluate and enhance their environmental impression.

Bonus level: If carbon-intensive air journey isn’t a should—say you’re touring inside Europe—go for the practice. Pluses of railway journey embody site-seeing alternatives, group socializing, work time, and relaxation.


Occasion planners could make it ultra-easy for attendees by reserving assembly area and lodging on the identical venue to cut back the necessity to journey. Past a commute, although, contemplate a resort’s further choices, accounting for each beat of a visitor’s expertise:


Does it have an airport shuttle?

Are you able to lease bikes or does it present bike storage?

Are there electrical car recharging stations?

Will it subsidize public transportation passes?

Temperature regulation:

Do its assembly rooms have digital thermostats?

Are there occupancy sensors to manage temperature and lights?


Does it observe water utilization and have a conservation observe?

Are there water bottle refill stations?

Do visitor rooms have bulk shampoo dispensers?

Bonus level: A resort’s facilities can transcend a one-off expertise. Motels which are embracing these efforts suppose long-term, like vegetable gardens, beekeeping, timed landscaping water techniques, inexperienced infrastructure, month-to-month seaside cleanups, and donating additional meals. These motels are rising from a “me” accountability (a single visitor’s keep) to a “we” accountability (contributing to the neighborhood at massive).


As soon as working with a venue with the identical Earth-first strategy, planners must suppose by means of their occasion provides: identify tags, indicators, and the numerous paper merchandise which are typically trashed afterward.

Not solely can you progress to suppliers that make the inexperienced alternative their commonplace, however it’s also possible to cut back plastic use, single-use signage, plastic straws, and extra. Some small shifts which have a huge impact:

  • Occasion signage itemizing the date → Indicators with generic branding (may be reused)
  • Obligatory attendance → Non-compulsory attendance (incorporating digital attendance)
  • Swag bag with ineffective gadgets → Canvas swag bag with a steel straw, reusable water bottle, a pure fiber bento field, ballcap produced from recycled material, biodegradable ballpoint pen, and many others. (Extra concepts may be discovered here.)

Bonus level: Make sustainability a part of your assembly or occasion’s program. Level out what efforts have been taken—listed below are the recycling bins, these are compostable forks, for this reason we’re utilizing a QR code as an alternative of printed supplies—so the dialog is inspired to proceed.


Motels which have included sustainable practices are possible already touting their efforts. Some, like Marriott Worldwide, are being acknowledged for his or her dedication.

But organizations and corporations say they really feel held again by their incapability to find out the authenticity of sustainability claims. The generally used time period “greenwashing” is when an organization misleads customers about its environmental efforts.

A resort’s sustainable practices will not be solely altruistic, in fact. Simply take into consideration when the resort trade moved to let friends skip new towels every day. This protects water, certain, but it additionally lowers a resort’s laundry prices.

Ask motels to be particular about how they incorporate sustainable practices and request a duplicate of their environmental coverage. When speaking with motels by way of a GroupSync RFP, inquiries to ask embody:

  1. Do you utilize renewable power sources?
  2. What steps have you ever taken to cut back your carbon footprint?
  3. Can you’re employed with me to make my occasion carbon impartial?
  4. Our occasion will embody some paper and plastic merchandise. How can we cut back on-site waste and make recycling and composting simpler?

Bonus level: Analysis a resort’s third-party certifications to see how success is measured, as not all are created equal, Horvath stated. She really helpful taking a look at what number of metrics are tracked and the way claims are verified.

Small steps towards social accountability make a distinction.

The hard-hit journey and tourism trade continues to be recovering from 2020 losses of $4.5 trillion GDP and 62 million jobs, in keeping with the World Journey & Tourism Council’s financial and traits report. But, the sector stays centered on rebuilding higher than earlier than, prioritizing local weather and environmental points “not solely on moral grounds but in addition as a result of the vacationers of tomorrow will demand it.”

Sustainability is each modern and right here to remain, and being eco-friendly can really feel subsequent to unattainable when planning for group journey and occasions. But there are small, minimally intrusive methods to make an enduring impression on the planet. Each little bit helps. Similar to how motels’ sustainability efforts are a win-win for them, so, too, is a company’s work towards greener journey operations.

About Groups360

Groups360 was created with a singular objective — to empower assembly planners by bringing innovation, transparency and ease to the decades-old drawback of reserving teams. The corporate’s built-in expertise answer, GroupSync™, allows suppliers to distribute stock, have interaction with planners, and optimize group income. GroupSync additionally equips planners to go looking and store motels worldwide and to e book rooms and area immediately, on-line or by means of a simplified RFP course of. GroupSync is the primary distribution channel to supply on-line reserving for each group resort roomsandmeeting area.

Groups360 has workplaces in Nashville, London and Singapore. Be taught extra at

Hal Hassall
Vice President of Advertising and marketing

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